How - Detailed Growth Advertising
So How Do We Average 4X ROI?
The Tools We Use:
FB & IG Ads
Google Ads
Klaviyo Retargeting
What The Tools Create:
E-commerce Sales
Lead Generation
Hospitality Bookings & Orders
SaaS Sign-Ups
The Process To Get 4X ROI
Simply put, we test more ads and audiences than any other agency. It’s simple science, the more variables you test, the more likely you are to find the ad (and audience / keyword) that gives you the most amount of customer acquisitions at the lowest cost per acquisition.
We call this process Growth Advertising. You see, all other agencies start running campaigns and then stop running the campaigns.
We never stop running. Here is how it works:
Research
To start we take the time to get to know your company by doing in-depth research on your brand, competitors, and target customers.
Preparation through research is the fundamental key success.
Conceptualize
After our our initial research is complete, we conceptualize dozens of messaging themes we want to use in our testing. Each theme is then bucketed by target customer and stage of the funnel.
This is some of the most fun work we do!
On-Brand Ads
Most often our creative team will use visual assets you provide to create dozens of on-brand ads. Graphic elements & animations are added to give the assets that “thumb stopping” effect.
We take A/B testing to a whole new level by testing a dozen variants to identify which ad drives the most sales at the lowest cost.
A/B/C/D/E/F/G Testing
We then use our proprietary ad production process to run dozens of ads for each theme we conceptualized. Depending on your budget, we will mix & match up to 5 completely unique headlines, body copies, and visual assets per theme to create 75 different ad variants.
When clients see it for the first time, they think it’s magic.
Improving
After letting the campaigns run for a bit, we turn off the lowest performing ads once we identify the winning ones so your budget is only spent on the one(s) that maximize ROAS.
Often times we are able to drive the Cost Per Acquisition down by 80% in just a few weeks with this kind of testing.
Repeat
While we are waiting for the results to come in on the best performing ads, we start building out new ads for new themes so we can repeat our secret formula and continue finding success.
Once we start seeing those best performing ads dip in performance, we have ads from new themes ready to introducing to our A/B/C/D/E/F testing process.