Why We’re Quitting Full-Service.
Recently our digital advertising agency stopped accepting full-service clients.
And we’re relieved.
For over 15 months, we have devoted ourselves to peddling through dozens of projects outside our expertise, because we wanted to help everyone.
There was money in it too. A little bit of money.
In fact, our entire business depended on dozens of clients paying us well below market rate because we want to help everyone in any way we could.
And then, when we woke up after a week of just about no sleep, we realized, here was our chance to be a company that can sleep at night because we only accept projects we know Hell’s Creative can champion within our expertise.
We doubled our rates and parted ways with 75% of our clients at the end of that week. The consequence was a few tough conversations but the reward was almost double the revenue with half the workload.
Aka, more resources to dedicate to our new and existing projects within our expertise.
So as of today, Hell’s Creative will no longer be accepting full-service projects. We know it’s going to be hard.
If you’re interested in full-service digital advertising work, here’s a list of agencies that do it well at a similar price point: Stellation Media, Taktical Digital, Polyphonic & Co, and Hawke Media.
As for us, we welcome all Paid Media & Branding projects. We want to continue helping companies get leads through Facebook & Google and we want to help them look good through data-driven branding. We're certain that our best work is ahead of us.
Sincerely,
Max Bidna & Jon El Kordi-Hubbard
Founding Partners
Hell’s Creative LLC
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To see the Mad Men scene this was parodied off of, click here
To read why we started Hell's Creative in the first place, click here